Cassava is a heavyweight contender in the iGaming sector, owing to its status as the parent company of 888 Holdings' enormous 888 brands. Cassava does not manufacture slots or games under the Cassava brand, but it indirectly provides Cassava games to its users through its 888 brands and software. On this note, the publisher of Sports Illustrated, Authentic Brands Group (ABG), has teamed with 888, an online gambling and betting company. 888 will introduce a Sports Illustrated-branded sportsbook as part of the deal.
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Following their collaboration, 888 and Sports Illustrated plan to develop a sportsbook. This will be based on the Authentic Brands Group's sports magazine. ABG is a marketing and brand creation firm with a focus on entertainment. In 2019, it paid $110 million for the sports magazine brand, according to reports.
According to the collaboration agreement, the 888 Holdings Company will provide its scalable and proprietary technology to power the sportsbook. This sportsbook is set to open in Colorado later in 2021. ABG will grant 888 a license to utilize the SI name and the iGaming and online sports wagering trademarks as part of the commercial deal. Exclusive commercial and editorial integration rights are also included in the agreement. However, this applies solely to SI-branded internet assets.
Affiliate fees and a brand license will also be paid to ABG. Also included is a minority passive investment in the betting company, which holds a portion of the B2C activities in the US licensed market. Furthermore, 888 agreed to advertise on specified ABG media sources at least once a year for the length of the arrangement.
Cassava Enterprises manages a significant operation for 888, and all of their years of experience shine through when you join one of their casino brands. 888 is preparing to introduce a Sports Illustrated-branded sportsbook as part of a relationship with Authentic Brands Group (ABG), the business behind Sports Illustrated. Members of Sports Illustrated will be able to enjoy top-of-the-line gaming and betting as a result of this.